At Values Based Leadership Ltd (VBL), we’re committed to protecting and respecting your privacy. This Policy explains when and why we collect personal information about Individuals and Businesses we work with, how we use it, the conditions under which we may disclose it to others and how we keep it secure. We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our services, you’re agreeing to be bound by this Policy. Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Values Based Leadership, Orchard Mews, Foy, Ross-on-Wye, Herefordshire, HR9 7JJ. Alternatively, you can telephone 01989 762233.

Who are we?

We’re Values Based Leadership Ltd. At Values Based Leadership we understand that for your organisation to be market leaders you need courageous, innovative and inspiring leadership to meet the challenges of competing successfully in the 21st Century. Every organisation is different, so our aim is to offer our clients bespoke, personal and unique solutions to their leadership development needs. Working with global organisations we deliver these leadership development solutions to make a real and sustainable performance difference to leaders and their organisations.

We are company limited (no. 4122237) and our registered address is Values Based Leadership, Orchard Mews, Foy, Ross-on-Wye, Herefordshire, HR9 7JJ.

How do we collect information from you?

  • We may collect information about you when you email us directly or use our website to contact us about products and services
  • We may collect data from you or from your employer to fulfil a contract.
  • We may collect personal data from you through psychometric questionnaires, psychometric feedback sessions, coaching sessions, workshops and 1-2-1 interviews as determined by a contract
  • If you register to receive one of our quarterly newsletters

What type of information is collected from you?

We currently hold personal information in order to provide our services as contracted with you/ your employer. This could include some or all of the following:

  • Identifying Information – name
  • Contact Information – email address, phone number
  • Professional Information – Job Title, CV / BIO, Company Grade or Level, Employment start date, department/ function, location (where you are based), contract type, working hours, performance rating, income level
  • Ethnicity Information – nationality, race
  • Physical Characteristics – age, gender, disability
  • Religion, sexual orientation, education level
  • Behavioural Information – psychometric data, attitudinal data (survey responses), 360° feedback (from self, senior colleagues, peers, direct reports)
  • Preference information – consultant notes

How is your information used?

The information we hold will be used principally to deliver contracted services and products, and only for the stated purpose. In carrying out these services we may do one or more of the following:

  • We may use your details so that we can communicate with you by email or phone
  • We may use your details provided in the form of psychometric questionnaires to provide an external view of an individual’s behaviours and performance
  • We may use information provided during a psychometric feedback/coaching session to provide fair developmental feedback and comments
  • We may use information collected on individuals within a team in order to provide feedback and/or a report on the team as a whole, and to help with the team’s development and performance
  • We may use personal information in order to provide organisational research to help our clients to improve their organisation’s culture and/or performance
  • We may use personal information in order to provide analysis on trends over time for an individual, team or organisation

We may also use your contact details to send you communications such as our newsletter which you have either requested and that may be of legitimate interest to you.

Lawful Basis for Processing

When we collect any personal data from you, as in line with GDPR laws, we will always determine the lawful basis for collecting/processing this data using the six available lawful bases for processing mentioned below.

(a) Consent: the individual has given clear consent for you to process their personal data for a specific purpose
(b) Contract: the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract
(c) Legal obligation: the processing is necessary for you to comply with the law (not including contractual obligations)
(d) Vital interests: the processing is necessary to protect someone’s life
(e) Public task: the processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law
(f) Legitimate interests: the processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests (This cannot apply if you are a public authority processing data to perform your official tasks.)

How long do we keep your personal data?

  • The information we use to communicate with you will be kept until you notify us that you no longer wish to receive information from us or you want us to delete your personal data.
  • Any personal data that we hold will be kept in line with the requirements of the contract, or if the contract has not detailed this we will hold the data until we are requested to delete it.

What we don’t do with your personal information

  • We do not use any automated decision making systems relating to your personal data
  • We do not sell your data to any third party
  • We do not transfer your data to any parties other than sub-contractors agreed in our contract and necessary for us to carry out our contracted service
  • We do not use your data for any purposes other than those agreed in our contract

Who do I contact if I have an issue with or question about the personal information that you hold about me?

If you would like to know what personal data we have about you, what our lawful basis for processing this information is, or you would like us to remove your personal data from our system please get in touch at and put GDPR in the subject line.

Security and Protection

  • The personal information we hold is stored and processed securely in line with the UK government’s guidelines for Cyber security controls, Cyber Essentials (
  • Your personal information is held and processed in the UK
  • Your personal information may also be held and processed in the EU
  • If your personal information is transferred outside of the EEA, we ensure that this is agreed in our contract and that the level of protection provided is sufficient to meet the requirements of the EU directive

We keep this Policy under regular review. This Policy was last updated in April 2018.